With iTunes (a free computer program), people could legally buy and download music – thousands of songs, as well as movies and TV shows – which they then could sync with their iPods or other listening devices. In essence, it became a principal (and profitable) gateway for the way people amuse and entertain themselves.
During the time when he had been ousted as CEO by Apple’s board (a job to which he returned in 1997), Jobs bought the Pixar computer-animation studio from George Lucas for $10 million. After it had produced “Toy Story,” the first computer-animated feature film, Jobs sold the company to Disney for $7.4 billion.
Jobs was not the easiest boss to work for. “My job is to not be easy on people,” he once said, summing up his management philosophy. “My job is to make them better.”
The devices that Jobs and the Apple designers came up with year after year had a sensuousness to them that attracted millions of customers, many of whom waited for days outside stores so they could be among the first to buy – as if they were waiting for tickets to the last Beatles concert.