3. Why did telecom and cable giants want the rules struck down?
Companies like Verizon and Comcast see this as an issue of free enterprise and commerce. For the most part, they build and maintain the Internet’s pipelines, and they constantly upgrade them as technology becomes faster and more sophisticated. So they want to experiment with different fee structures, based on supply and demand. They want to create a multitiered system in which certain kinds of services, such as movie streaming, would be “pay to play,” having higher fees.