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This may be because the less educated “have a lower likelihood of following the campaign and the news, and in general are more alienated from the whole political system, so … a late event might have had more impact,” Mr. Levine speculates. “They also might have been more sympathetic to the hurricane victims, because we’re talking about the working class and poor, and they may have felt more vulnerable.”
Less-educated potential voters are harder for campaigns to find because they are not concentrated on college campuses and are less likely to show up on lists of previous voters. But both parties could benefit from reaching out to them more, Levine says.
Mitt Romney polled well among the non-college group. Forty percent of them believe the US economic system is fair to most Americans, for instance, compared with 32 percent of those with college experience. But the Romney supporters turned up at a lower rate at the polls.
The non-college group is more racially diverse – only 49 percent white, compared with 61 percent of those who have attended college.
The less educated group also has a higher percentage of evangelical Christians, people who are married and have children, and gays, lesbians, and bisexuals.