First lady Michelle Obama launched her Pinterest page with 12 images – the latest effort by Obama’s reelection team to leverage her popularity as much as possible in Election 2012.
Michelle Obama has joined the social media photo-sharing website Pinterest. On Wednesday morning she pinned 12 images on the service, grouped in three categories: “Around the White House,” “Great Memories,” and “Father’s Day.” Or rather, she pinned eight of the images, and the Obama reelection campaign put up the rest. The Obama 2012 staff is going to run the site with Mrs. Obama’s input. Her personal pins will be signed with her initials, “mo.”
Some of the pictures are standard publicity fare. There is Mrs. Obama winning a tug-of-war with talk-show host Jimmy Kimmel, while a portrait of George Washington looks on. There's Mrs. Obama digging up what appear to be peppers from the White House garden. There’s the Obama family’s official 2011 portrait.
But there is also some stuff that might come under the heading of pretty personal blasts-from-the-past. There’s a photo from 1992 of the future first lady hugging the future president, her eyes on the camera, his staring off... somewhere. So young, they look. In the Father’s Day category there’s a rare shot of the couple kissing, and a miniature-golf action shot.
What’s Mrs. Obama doing, joining Pinterest now? Keeping up with Ann Romney, for one thing. Mrs. Romney has been on the site for a while, and has a nice, homey pinboard that’s heavy on recipes (Meat loaf cake? What’s that?), flag shots, and family photos.