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Beyonce praises Michelle Obama in new campaign ad. Will that win votes? (+video)

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(Read caption) Beyonce is the star of President Obama’s latest campaign ad. In the spot – released online Monday – the singer reads a letter she wrote in April that praises First Lady Michelle Obama.
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Beyonce is the star of President Obama’s latest campaign ad. In the spot – released online Monday – the singer reads a letter she wrote in April that praises First Lady Michelle Obama.

In the letter Beyonce praises Mrs. Obama as “the ultimate example of a truly strong African-American woman”.

“No matter the pressure and the stress of being under the microscope she’s humble, loving and sincere. . . she builds and nurtures her family while also looking out for so many millions in so many ways,” says the Grammy-winning performer.

How did the campaign get Beyonce to do this? It wasn’t hard, apparently – she and the First Lady have had a mutual admiration society for some time. Beyonce performed at the presidential inauguration in 2009. Michelle took daughters Malia and Sasha to see a Beyonce concert earlier this year, and in May the First Lady told People magazine that if she could be anyone else, it would be You Know Who.

“Gosh if I had some gift I’d be Beyonce, I’d be some great singer,” said FLOTUS.

Of course, not everyone thinks that the White House-celebrity culture link is a good one. Republicans have run a number of ads portraying the president as show-business wannabe who doesn’t understand the problems of regular non-Grammy winning folks. When Obama attended a fundraiser in May at actor George Clooney’s house, the Republican National Committee put out a press release saying the “celebrity-in-chief” was raising big Hollywood bucks from his celebrity pals.

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