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Why did President Obama flub his 'Kiss Cam' moment? (+video)

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(Read caption) President Obama and First Lady Michelle Obama were attending a Team USA basketball exhibition game at the Verizon Center in Washington when the Kiss Cam turned its lens their way during a break in the action.
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President Obama flubbed a Kiss Cam moment yesterday, in case you haven’t heard.

He and First Lady Michelle Obama were attending a Team USA basketball exhibition game at the Verizon Center in Washington when the Kiss Cam turned its lens their way during a break in the action. The First Couple’s image appeared on the big arena screen, and the crowd began to cheer. That’s because when you show up on Kiss Cam, you’re supposed to plant a smooch on your partner.

But Obama clutched. He put his arm around Michelle, and smiled for the crowd, but that was it. Some in the crowd responded with boos.

Later in the game he got a second chance. That happens when you’re president. Imagine what went on behind the scenes – perhaps a livid David Axelrod screamed at a Verizon Center official to try POTUS again or they’d learn the true meaning of “outsourced job”.

Given a retry, Obama nailed his performance, giving Michelle a big spousal kiss on the lips, and one on her forehead for good measure. The crowd cheered. According to some accounts there were chants of “four more years”, though at that point in the game it’s possible some group was just ordering “four more beers”.

But here’s our question: why did he mess this up in the first place? We’ve got some theories:

IT WASN’T FOCUS-GROUPED. In a presidential campaign virtually every word a candidate says is scripted. All actions are pre-studied and analyzed for possible effect on swing voters in Ohio. Last week on his bus tour through swing states Obama entered a Pennsylvania bakery and ordered an apple pie, for instance. You think that was an accident? We would be unsurprised to learn that the campaign team had held a meeting beforehand to consider his pastry choices and rejected German chocolate cake as too European.

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