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Obama N.Y.C. fundraiser: Is NoMad hipper than Sarah Jessica Parker's place?

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Jason DeCrow/AP

(Read caption) President Obama greets invited guests on the tarmac after arriving at John F. Kennedy International Airport, Monday, July 30, in New York.

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New York City is chock-a-block full of neighborhoods recognizable by people far outside the city: There's SoHo and "the Village," Hell's Kitchen and, of course, Wall Street. Now, President Obama arrives for a Big Apple fundraiser in NoMad.

NoMad, you ask? Is that a real place?

Even some New Yorkers scratch their heads.

“NoMad – they call it that?” asks the bartender at the Ace Hotel, which many credit with giving some cachet to a neighborhood north of Madison Square that until recently was a no-name district of wholesale shops for jewelry, perfume, luggage, and T-shirts. The hotel is filled with well-dressed young people, working (mostly on Macbook laptops) and, later in the day, having drinks.

“I’d say we’re in Flatiron, or Midtown,” says a hostess at the Ace. “But yeah, some people say NoMad. I think that’s a real estate thing though.”

Manhattan has few places without a defined name, identity, and history. But the president’s stop at the NoMad Hotel Monday evening, which should net him about $2.4 million (with 60 guests paying $40,000 a head), appears to have landed him in one of those neighborhoods.


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