President Obama is to attend a fundraiser Monday in trendy 'NoMad' district in New York. Quick, where is that? Even New Yorkers aren't sure.
New York City is chock-a-block full of neighborhoods recognizable by people far outside the city: There's SoHo and "the Village," Hell's Kitchen and, of course, Wall Street. Now, President Obama arrives for a Big Apple fundraiser in NoMad.
NoMad, you ask? Is that a real place?
Even some New Yorkers scratch their heads.
“NoMad – they call it that?” asks the bartender at the Ace Hotel, which many credit with giving some cachet to a neighborhood north of Madison Square that until recently was a no-name district of wholesale shops for jewelry, perfume, luggage, and T-shirts. The hotel is filled with well-dressed young people, working (mostly on Macbook laptops) and, later in the day, having drinks.
“I’d say we’re in Flatiron, or Midtown,” says a hostess at the Ace. “But yeah, some people say NoMad. I think that’s a real estate thing though.”
Manhattan has few places without a defined name, identity, and history. But the president’s stop at the NoMad Hotel Monday evening, which should net him about $2.4 million (with 60 guests paying $40,000 a head), appears to have landed him in one of those neighborhoods.