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Bill Clinton's new ad for Obama: Will it help or hurt? (+video)

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(Read caption) "Clear Choice" - Obama for America TV Ad
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Former President Bill Clinton is the star of a new Obama campaign ad that directly addresses the issue voters say is their top priority: the economy.

In the 30-second spot the man some in the Democratic Party still call the “Big Dog” pretty much speaks constantly throughout. (That brings back memories, doesn’t it?) He says that “this election to me is about which candidate is more likely to return us to full employment."

He goes on to say that the Republicans want to cut taxes on upper-income people and deregulate industry, and “that’s what got us in trouble in the first place.” Meanwhile, President Obama has a plan “to rebuild American from the ground up, investing in education, innovation, and job training."

“That’s what happened when I was president. We need to keep going with his plan,” concludes Mr. Clinton.

Hmm. Will this approach help or hurt Mr. Obama? After all, some might say that talking about unemployment head-on could be dangerous for an incumbent when the jobless rate likely will top 8 percent for the foreseeable future. It’s a subject on which Mitt Romney has framed much of his campaigning.

The conservative web site Hot Air! hits this point Thursday with a post by Ed Morrissey titled “Clinton cuts ad touting Obama plan that Obama never talks about."

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