“Protection for their kids and gun-free zones for ours,” it concludes, after a quick shot of Obama, Vice President Joe Biden, gun-control advocate Sen. Dianne Feinstein (D) of California, New York Mayor Michael Bloomberg, and David Gregory of NBC News, protected by a couple of armed guys in SWAT outfits.
(Mr. Gregory is in there due to a show where he questioned the need for high-capacity ammo magazines and pushed the limits of D.C. law to display one.)
We’d say this is a polarizing ad that won’t change any minds or votes. What it will do is inflame opponents, while perhaps rallying supporters to the NRA’s side and winning donations at a time when some gun owners are worried about possible upcoming government actions.
Actually, “inflame opponents” might be underplaying it. “Make them apoplectic” might be more accurate. As the respected Ron Fournier of National Journal writes Wednesday, “The ad is indisputably misleading, and is arguably a dangerous appeal to the base instincts of gun-rights activists.”
There’s a good reason the president’s family has armed protection, after all: Unlike most people in America, they are the subject of constant and credible death threats. Their protection consists not of an armed school guard but highly trained teams of agents who practice constantly and know when to act and, perhaps more important, when not to react.