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Michelle Obama back on book tour. How successful are first lady authors?

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During the appearance Obama admitted that her own daughters really just like to thumb through the book’s illustrations. She added that, slowly but surely, they’ve started to read the text, as well.

“And that’s really the hope – that the pictures draw people of all ages in and then they start to read it and maybe start thinking about how to start a garden on their own, because there are many ways to do it,” said Obama.

She noted that if you don’t have any suitable ground you can use containers. (She didn’t add that in the Washington area that’s a particularly good idea, because the natural soil resembles ground-up clay pots.)

Yes, it’s unusual for an author to still get personal appearances after a book’s been out 12 months. Mid-list authors with sensitive coming-of-age novels usually don’t get that treatment. But Random House probably figured that with gardening season just starting, a bit more publicity could push a more “American Grown” hardcover copies out the door. Profits go to the National Park Foundation, the official charity of the national parks.

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