Second, conservatives derided the ad as small-bore. The Obama campaign isn’t responding to the larger points Romney made in last week’s debate, writes Mark Hemingway Wednesday in The Weekly Standard. Instead it’s focused on empty ephemera, according to Hemingway.
“As strategic miscalculations go, the ad is pretty devastating,” he writes.
Finally, even some Democrats weren’t enthusiastic. They think Obama is chasing a shiny distraction while letting Romney get away with what they believe are larger distortions about his economic plan.
“It’s a diversion from the much bigger reality that any conceivable Romney/Ryan budget plan is going to hit a lot of accounts that are a lot bigger and more popular than PBS,” writes liberal Ed Kilgore on the Political Animal blog at The Washington Monthly.
Well, we have a couple of points to make. The first is that campaigns know a lot more about their target audiences then they publicly discuss. If the Obama campaign is releasing a Big Bird ad, it’s probably because they have focus group data from the debate that shows voters responded negatively to that point in particular. The idea didn’t just pop into strategists’ heads. It could be part of a larger plan to try and solidify, say, the votes of stay-at-home moms. (Or dads – we’ve seen more Elmo ourselves then we care to remember.)