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'Binders full of women': a revealing remark from Romney, or a sideshow?

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The larger point is, in a feisty and serious debate that ranged from energy policy to tax policy to the attack in Libya, it’s telling that the most memorable phrase to emerge from the whole evening was “binders full of women.” It was, as many commentators have pointed out, this debate’s Big Bird.

Apparently, that’s just how the Obama team wants it. With an economic record that’s still far short of where he hoped it would be – and with critics accusing the president of failing to offer a concrete, overarching vision for the next four years – Obama has run a campaign that often seems to focus instead on narrower appeals to specific segments of the electorate, just as George W. Bush did in 2004.

Which is why, throughout this election cycle, we’ve heard so much about the Lilly Ledbetter Fair Pay Act and whether insurers should have to cover contraception. And why the Democrats gave former Georgetown Law student (and Rush Limbaugh bête noire) Sandra Fluke a prime speaking slot at their convention. And why swing states are currently being pummeled with ads by the likes of Scarlett Johansson and Eva Longoria, talking about how Romney wants to overturn Roe v. Wade.

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