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Mass. Senate race: This time, outside money is funding negative ad blitz

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For Gomez, on the other hand, outside groups have funneled about $700,000 into efforts on his behalf and spent another $700,000 against Markey.

And as the two candidates and their supporters race to reach lethargic voters more focused on summer beach trips and the Stanley Cup finals than politics, this outside money has fueled a blitz of TV and radio ads to hammer home the campaigns’ messages.

Over the past month, the Senate Majority super PAC, for instance, has spent more than $1 million on Markey ads, with the Democratic Senatorial Campaign Committee dropping another $700,000, according to the Sunlight Foundation, which also collects campaign finance data. A second super PAC, the NextGen Committee, which opposes the Keystone XL Pipeline, spent $153,000 of its own to run a string of anti-Gomez ads on the streaming radio service Pandora.

Gomez, on the other hand, has received most of his outside ad money from a single group, a newly formed super PAC with the curious name Americans for Progressive Action. Since its emergence two weeks ago, the group has spent more than $1.1 million, mostly in ad buys for Gomez. (They’ve also launched a sparse website attacking Markey, 37years.com.)

The Wall Street Journal reported Wednesday that the exclusive source of funding for Americans for Progressive Action is a wealthy California winemaker named John Jordan, who says he has never met Gomez but was compelled to get involved when he saw "an American hero running in a close race in a tough state while getting absolutely pounded by Democrats throwing everything they could at him."

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