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Kelsey Grammer: a bid to attract Fox News, Limbaugh audience

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NBC

(Read caption) Kelsey Grammer in a scene from the 2004 series finale of 'Frasier.'

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Actor Kelsey Grammer of “Frasier” fame is the public face of a new entertainment network seeking to appeal to the political conservatives who made Fox News and Rush Limbaugh major cultural forces and successful businesses.

Launched Wednesday, RightNetwork bills itself as “an entertainment network for right minded Americans.” Mr. Grammer, an investor and spokesman, told the Associated Press that the network sprang from his desire, and that of some of his friends, “to stop allowing people who hate us to define us.”

Unlike the blanket nationwide distribution enjoyed by Fox News and Rush Limbaugh, RightNetwork is available online and to Verizon FiOS subscribers through a video-on-demand option. The network will also provide content to Nokia through its Ovi mobile store, RightNetwork said in a press release.

It is difficult to build widespread brand awareness through the video-on-demand approach without spending huge sums for marketing, say industry analysts.

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