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He went where? Keith Olbermann's move to Current TV makes sense, for now.

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Mark J. Terrill/AP/File

(Read caption) In this May 3, 2007 file photo, Keith Olbermann of MSNBC poses at the Ronald Reagan Library in Simi Valley, Calif.

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Former MSNBC commentator Keith Olbermann has surprised many with the announcement of his new perch – Current TV.

Much like the general response to other media celebrity home-base moves – think Conan O’Brien’s hop from NBC to TBS and Dan Rather’s exit from CBS to HDNet – two common queries have been: “Where, exactly, is that?” and “Why?”

The channel, co-founded in 2005 by former presidential candidate Al Gore, is currently seen on a mix of outlets from Comcast to the Dish Satellite Network and officially airs in some 75 million homes around the globe. But actual viewership – as only very recently measured by Nielsen – is a tiny fraction of that, reportedly as low as 25,000.

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