Look, Colbert appears to love attention even more than your average spotlight grabbing funny guy, as a recent New York Times profile points out. Look at him at the start of his show, when the audience is chanting his name as he comes on – his face just lights up.
“I’m just a guy who likes to keep a low profile,” Colbert said last night at that moment. “Ask anybody who subscribes to the ‘Stephen Colbert 24/7 Low Profile Web Cam’.”
The second bottom line is to expose the absurdities at the heart of the US campaign finance system. Colbert long ago launched a comedic crusade against super PACs, organizations created in the wake of the Supreme Court’s 2010 “Citizens United” decision. Super PACs are allowed to accept unlimited amounts of cash from individual donors, and spend same on ads that promote or attack political candidates, as long as they don’t coordinate with the candidate who benefits from their actions.
The “coordination” thing is a tissue-thin distinction, as Colbert rightly points out. Super PACs can be run by candidate’s ex-chiefs of staff, and so forth, and pick up ideas as to what to do just by following what their person says in the media.