Colbert goes negative on Colbert. Stephen Colbert's former super PAC has just released an ad that appears to bite the hand that used to feed it, asking, 'Why is the T in his name silent?'
Kristopher Long/Comedy Central/AP
Why is Stephen Colbert’s former Super PAC attacking Stephen Colbert?
Yes, we know that sounds contradictory, but that’s what appears to be going on. The “Definitely Not Coordinating with Stephen Colbert Super PAC,” now headed by Mr. Colbert’s friend and business partner Jon Stewart, has just released an ad that appears to bite the hand of the person who formally fed it.
The ad, narrated by Samuel L. Jackson, starts out by saying, “America is in crisis, and Stephen Colbert is turning our election into a circus”. Then it goes all reverse negative, like it’s a political attack ad from the ‘90s.
“And come on, why is the ‘T’ in his name silent? What else is he silent about? Letting murderers out of jail?” continues Jackson, in his best danger-to-the-republic voice.
What’s going on here? We say the super PAC remains on message – it’s not attacking Colbert, it’s continuing to satirize the tissue-thin separation between candidates and the super PACs that support them.
See, it’s a reverse flip – the group is attacking Colbert in order to pretend to distract viewers from the fact that its staff used to work for him, still works for his exploratory committee, and generally is trying to help him.
Maybe a quote will make this clearer. As Jackson says sneeringly of Colbert in the ad in question, “Now a super PAC that he founded is running attack ads against him just so they’ll think they’re not coordinating!”