Sarah Palin is appearing on 'Today,' pitting her against Katie Couric on 'GMA.' The ratings ploy evokes memories of the 2008 interview, but raises questions about the moniker 'co-host.'
As Sarah Palin prepares to go head-to-head with Katie Couric in guest appearances on the NBC and ABC morning news shows Tuesday, a few words are raising eyebrows among news watchers, namely the moniker “co-host” for Ms. Palin.
NBC, promoting the appearance of the former Alaska governor and vice presidential candidate on its website, said: “Sarah Palin will co-host Tuesday. She’ll reveal a different side of her than you've seen before.”
As a ratings ploy, the gambit has already succeeded, garnering buzz about whether the twin appearances will evoke memories of the infamous Couric/Palin interview on CBS during the 2008 presidential campaign, which many saw as the key turning point in which the McCain/Palin ticket began to slide.
But does this move to slot an openly partisan political figure in the host seat cross some sort of important line for a morning show produced by the network news division?
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