Why Obama, Romney gravitate to '60 Minutes' and 'The View' (+video)(Read article summary)
Audiences don't trust the news media in general, polls show, but do trust the coverage of shows they like. That is steering Obama and Romney toward softer, 'friendlier' shows to a level unprecedented in a presidential campaign.
It wasn't that long ago that candidate Bill Clinton's appearance on "The Arsenio Hall Show" set pundits' tongues to wagging. Stepping outside the confines of press conferences and serious news programs was considered risky, possibly trivializing the aspirant to the office of the presidency. Suffice it to say that such qualms, if any had lingered, have been definitively laid to rest during the 2012 election, a campaign during which President Obama and GOP rival Mitt Romney have tapped such "free media" – of both the hard and soft varieties – at unprecedented levels.
The most recent exhibit came Sunday night, when "60 Minutes," the long-running CBS news show, aired back-to-back interviews with Mr. Obama and Mr. Romney. Next, both the president and first lady Michelle Obama will show up on the daytime talk show “The View” on Tuesday.
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