Why did Mitt Romney cancel appearance on 'The View'?(Read article summary)
Mitt Romney has shown he can handle a tough televised situation: Remember the debate earlier this month? Instead, here are two other reasons that he's a no-show on 'The View.'
Mitt Romney is bailing on the women of ABCâs âThe View,â in case you havenât heard. When the talk show aired Monday morning, co-host Barbara Walters â the showâs empress of celebrity interviews â announced that the GOP nominee had canceled his scheduled Thursday appearance.
âOver the weekend, his people have said that he had scheduling problems and would not be coming on with us, nor at this point did he feel that he could reschedule,â Ms. Walters said.
Spouse Ann Romney had been booked along with her husband, and sheâs still coming. Walters said âThe Viewâ was happy to have her.
âWe are sorry we wonât have Governor Romney, and thatâs the situation,â said Walters. We wonât characterize her tone of voice when she said this, but if we did, âpeevedâ is a word weâd consider.
So is Romney stiffing a show he doesnât like? After all, the famous â47 percentâ video from a Romney fundraiser showed him saying in private that âThe Viewâ was dangerous territory for him, full of liberals. Perhaps heâs giving it a miss because heâs figured out that Whoopi Goldberg would grill him about that, then Walters would get into the 47 percent numbers, and the next thing you know heâd be so low on the couch cushions that show nonliberal Elisabeth Hasselbeck wouldnât be able to pull him out with an easy question.
But we donât really think thatâs whatâs going on. Romney has shown he can handle a tough televised situation, after all â remember the debate earlier this month? Instead, weâd posit two other reasons that Romneyâs a no-show.
The first is that he doesnât need âThe Viewâ anymore.
For months, the Romney campaign has been desperately trying to humanize its candidate, and toward that end, appearances on talk shows can be useful. A kind of transference goes on, in which viewers associate some of the comfort and good feelings they get from familiar hosts with the guests, no matter how many car elevators they own. The campaign made "The Viewâ booking for this reason.
But the debate seems to have transformed how at least part of the public sees the Massachusetts ex-governor. Suddenly, polls show heâs made gains in likability. For instance, a Politico/George Washington University battleground poll out Monday has 51 percent of respondents saying they now view Romney favorably as a person, while 44 percent say they view him unfavorably. Thatâs the first time this survey has shown Romneyâs favorable rating as above water â more positives then negatives.
In that context, "The Viewâ does indeed look like a risk that Romney doesnât have to run, because the level of voter approval has changed.
Second, this could be about Ann Romney as much as Mitt.
Her own likability ratings are higher than her husbandâs. So why bother with Mitt? Just let Ann do it. She can exude warmth, distance herself when her husbandâs policies are mentioned, and testify to his character. Sheâs the most effective Romney surrogate of all â as first lady Michelle Obama is for her husband.