But while being entertaining (and therefore profitable) certainly matters at Fox – as with all the cable news channels – it doesn’t explain why Fox gave Rove a new, multiyear contract and dropped Mr. Morris, as reported Tuesday night by Politico. The reason is more about relevance and how the network is positioning itself, say analysts of political media.
“Karl Rove is still a major player in Republican Party politics,” says Jeffrey Jones, a professor of media and politics at Old Dominion University in Norfolk, Va. “He still runs his 'super PAC,' and he has shown himself to be important and influential. Dick Morris doesn’t get you anything. He’s not really a player.”
Indeed, in the last election, Rove’s two outside groups – American Crossroads and Crossroads GPS – spent upwards of $125 million on TV ads opposing Mr. Obama and supporting GOP presidential nominee Romney, not to mention the other Republican candidates the groups supported (albeit with limited success).