While her husband served as president, Betty Ford's comments weren't the kind of genteel, innocuous talk expected from a first lady, and a Republican one no less. Her unscripted comments sparked tempests in the press and dismayed President Gerald Ford's advisers, who were trying to soothe the national psyche after Watergate. But to the scandal-scarred, Vietnam-wearied, hippie-rattled nation, Mrs. Ford's openness was refreshing.
Candor worked for Betty Ford, again and again. She would build an enduring legacy by opening up the toughest times of her life as public example.
Her most painful revelation came 15 months after leaving the White House, when Mrs. Ford announced that she was entering treatment for a longtime addiction to painkillers and alcohol. It turned out the famously forthcoming first lady had been keeping a secret, even from herself.
She used the unvarnished story of her own descent and recovery to crusade for better addiction treatment, especially for women. She co-founded the nonprofit Betty Ford Center near the Fords' home in Rancho Mirage, Calif., in 1982. Mrs. Ford raised millions of dollars for the center, kept close watch over its operations, and regularly welcomed groups of new patients with a speech that started, "Hello, my name's Betty Ford, and I'm an alcoholic and drug addict."
Although most famous for a string of celebrity patients over the years — from Elizabeth Taylor and Johnny Cash to Lindsay Lohan — the center keeps its rates relatively affordable and has served more than 90,000 people.