High school marching bands played along the parade route. Vendors sold hot dogs and peanuts. Fathers and mothers hoisted small children on their shoulders to wave at the passing red and white pickup trucks carrying Cardinals past — Lou Brock, Red Schoendienst — and present. The biggest cheers appeared to be for Pujols, Lance Berkman, Yadier Molina, Chris Carpenter and postseason hero David Freese, who was Most Valuable Player in both the NL championship series and the World Series.
The parade ended inside Busch Stadium, where a sold-out crowd watched the celebration. In fact, the ballpark rally sold out in 90 minutes after the Cardinals won the clincher.