Mitt Romney is launching new TV ads in Iowa Friday. But so far Mitt Romney's campaign ads have not been very good, says DCDecoder.
(AP Photo/Romney Presidential Campaign)
With just a little over a month to go before the Iowa caucus, we’re starting to see more ads by the GOP candidates. Mitt Romney has recently released two ads in New Hampshire - the first, hitting President Obama on the economy, drew criticism for taking an Obama quote completely out of context. The second is a positive (if somewhat bland) ad about Romney’s business experience and the need to cut spending.
Which got us thinking: if there’s one thing that seems to encapsulate the problems with Romney’s candidacy, it’s his ads. They’re not bad. They just somehow lack personality - they don’t give you any intrinsic sense of who he really is.
This was true for Romney throughout the 2008 cycle. Decoder recently went back and watched a whole bunch of 2007-2008 ads from the Republican candidates, and our main takeaway was this: Romney got creamed in the ad wars.