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Where are the surprises in Super Bowl ads?

With the growth of social media sites like Facebook and Twitter, it's no surprise that more advertisers are releasing ads online up to a week or more before Game Day.

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This screenshot provided by PepsiCo shows the Super Bowl advertisement for Frito-Lay's Doritos. PepsiCo's "Crash the Super Bowl" ads are back for the seventh straight year.

PepsiCo/AP

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So much for surprises.

The majority of the 30-plus Super Bowl advertisers have been releasing their spots in the days leading up to the game. So it's unlikely there'll be lots of action off the football field to make viewers drop their jaws on Sunday.

Advertising fans already can catch a glimpse of "Spider-Man" actor Willem Dafoe in a Mercedes-Benz ad. They can watch a baby Clydesdale grow up in an Anheuser-Busch commercial. They even can spot old people partying in a Taco Bell ad.

Gone are the days when Super Bowl spots were closely-guarded secrets. With the growth of social media sites like Facebook and Twitter, it's no surprise that more advertisers are releasing ads online up to a week or more before Game Day.

In recent years, more advertisers have been making their spots public before the Big Game. This year, 26 of the 35 or so advertisers have released their spots, with more reveals expected, according to YouTube.com.

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