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Why George Zimmerman is still in media spotlight

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Like gangster Al Capone going to Alcatraz for tax evasion and O.J. Simpson serving time for robbing some sports memorabilia dealers, some interpret this series of unfortunate events as part of some cosmic comeuppance for a wannabe cop.

But is he a kind of George Ziggy-man, perpetually stalked by storm clouds, or more like one of those California wildfires, creating his own weather patterns?

Seems like a little bit of both, according to crisis management expert Mark McClennan.

"How does he keep resetting his 15 minutes of fame?" said the Boston-area consultant, who's on the Public Relations Society of America's board of directors. "I'd say it's a two-way street."

Granted, Zimmerman didn't expect his visit to the Kel-Tec CNC Industries factory in Cocoa, Fla., to be a public event. Zimmerman has turned down all Associated Press interview requests since his trial, and his lawyers didn't respond to messages about this story. But Shawn Vincent, a spokesman for the law firm that defended Zimmerman, told Yahoo News of the factory visit: "That was not part of our public relations plan."

But McClennan wasn't surprised when TMZ published a photo of Zimmerman shaking hands with a Kel-Tec employee — and Zimmerman shouldn't have been, either.

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