“This will be the first president who has an opportunity to use interactive technology in ways we’ve never seen – it really is remarkable,” says Gary Bass, executive director of OMB Watch, a nonprofit organization that promotes greater government accountability and transparency in Washington. “What was so unique about the Obama campaign [was] that interactivity was real. When people commented on something, they saw things happen. That’s what the people are expecting the president to do now.”
Obama will not be the first online president. That was Bill Clinton, who set up the White House’s first website in 1994 and in 1996 ordered all federal agencies to get online as well. The websites were pretty rudimentary sources of information. President Bush took that a step further, turning the White House website into a “repository of all the things the president was doing on that day,” according to David Almacy, who was the White House’s Internet director from 2005 to 2007.
But as Mr. Almacy discovered, much of what the White House could do was constrained by a lack of resources. He had a staff of six to run the White House’s Internet operations. The Obama campaign had 95 people. Then there are the federal rules and regulations.