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Sarah Palin: 'Going Rogue,' making dough

Sarah Palin begins a media blitz to support her new book, 'Going Rogue,' with an appearance on the Oprah Winfrey Show Monday. It's part of a money-making plan that's rather traditional for a politician who likes to be anything but ordinary.

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OK, We get it. As a politician, Sarah Palin is a maverick. That's why she titled her new memoir "Going Rogue."

But when it comes to making money, Ms. Palin is thoroughly conventional. She's following a business plan long used by Washington insiders from both parties.

She hired President Obama's literary rep to sell a book that's been edited by the son of one of America's greatest literary novelists. She'd be happy to talk about that at your Fortune 500 corporate gathering. Just call her speech booker, who also handles Democratic stalwart Madeleine Albright, plus GOP apostate Colin Powell.

Decoder does not mean this observation as criticism. To the contrary, it seems the sensible course of action. Given the money involved - at least $1.25 million, and probably much more - Decoder would love to be in her shoes (metaphorically speaking, since they tend to be red and high-heeled).


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