The document outlines seven rights all consumers should have and the White House says it will work with Congress to pass legislation in these areas:
The Digital Advertising Alliance, an online advertising consortium whose members include Google, Microsoft, Yahoo!, and others, announced Thursday that it would add features to browsers that would let consumers modify their preferences on how their data would be used. The group also pledged within nine months to create a feature for web browsers that lets consumers choose a "do-not-track" option.
That latter measure was a big step in the right direction for privacy advocates.
"For five years Center for Democracy and Technology has pushed for the development of a reliable 'Do Not Track' mechanism; today's Digital Advertising Alliance announcement is an important step toward making 'Do Not Track' a reality for consumers," said Justin Brookman, the center's director of consumer privacy in a statement. "The industry deserves credit for this commitment, though the details of exactly what 'Do Not Track' means still need to be worked out," he added.