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White House releases 'privacy bill of rights': what it promises online consumers

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The document outlines seven rights all consumers should have and the White House says it will work with Congress to pass legislation in these areas:

The Digital Advertising Alliance, an online advertising consortium whose members include Google, Microsoft, Yahoo!, and others, announced Thursday that it would add features to browsers that would let consumers modify their preferences on how their data would be used. The group also pledged within nine months to create a feature for web browsers that lets consumers choose a "do-not-track" option.

That latter measure was a big step in the right direction for privacy advocates.

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