Billionaire and New York Mayor Michael Bloomberg taps his money, and political zeal, to counter the political clout of the NRA. The gun rights group sees 'billions of reasons to take him seriously.'
The National Rifle Association boasts big numbers. It has 4.5 million members and a budget of more than $300 million. It's 142 years old and is arguably unmatched in funding, focus, and fervor.
But now, New York Mayor Michael Bloomberg, along with his "super political-action committee," is emerging as a main counterweight to the NRA.
The billionaire businessman-turned-politician is pursuing an ambitious agenda to change the national conversation on guns. He brings to the table a net worth of $27 billion, a record of pursuing unpopular causes he deems important, and the defiant zeal of a man nearing the end of his career who's decided to make gun control part of his legacy.
How effective can a single person be against one of the most influential lobbying groups in Washington?
It's clear Mr. Bloomberg won't travel an easy road. "Any longtime observer of American politics is going to put his money on the NRA," says Larry Sabato, director of the Center for Politics at the University of Virginia in Charlottesville.
But then again, Mr. Sabato says, don't count the former media mogul out. "He has enough money to be a real counterweight," he says. "Bloomberg combines almost unlimited cash with a successful politician's understanding of voters and issues, so there's no question that he tops any other NRA opponent, even longtime gun-control advocates like [Sen.] Dianne Feinstein."
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