Three reasons why Sarah Palin joined Fox News(Read article summary)
Sarah Palin is already a multimillionaire and a best-selling author. Why put up with the hassle of being a contributor for Fox News? Well, her 'polibrity,' for one.
Jim Lee/Sioux City Journal/AP/File
Sarah Palin â€“ welcome! Youâ€™re one of us now, a member of the media fraternity. Maybe you never had to cover a school board meeting, or local opera, but then again, neither did George Stephanopoulos. Thatâ€™s one of the beauties of journalism. One appearance, and youâ€™re forever a pro.
But, Ms. Palin, if we may ask, why bother? Youâ€™re already a multimillionaire. â€śGoing Rogue,â€ť your best-selling memoir, has seen to that. Iâ€™m sure Fox News waved a big check in your direction, but there are unglamorous aspects to working in the media, too. Deadlines, for instance. Inane repartee. And those lights â€“ spend a couple of hours in a TV studio, and youâ€™ll feel like youâ€™re working inside the worldâ€™s biggest tanning bed.
I guess there are some obvious reasons you agreed your new deal with Fox News, though, that transcend your affinity for the network.
Here are a few:
1. You're a 'polibrity.' Recent years have seen the rise of a new kind of famous person: the out-of-office politician whose prominence is sustained by the ongoing drama of whether theyâ€™ll run for president. Theyâ€™re hybrid politician/celebrities, or â€śpolibrities.â€ť
Think Newt Gingrich, or Mike Huckabee, or (now) Sarah Palin. A guaranteed media platform only increases a polibrityâ€™s reach.
2. Building the Palin brand. The book tour is over, so it is time to take the step to stay in the public eye (see â€śpolibrity,â€ť above). The Fox News deal ensures a continual, and probably friendly, forum for your opinions. It fits nicely with the fact that youâ€™ve signed up with the Washington Speakers Bureau to book your paid speeches.
3. Palin on Palin. Every US political journalist knows that readers and viewers canâ€™t get enough about Sarah Palin. Those who love you, love you. Those who donâ€™t love you appear to enjoy how mad you make them feel.
So the actual Sarah Palin reporting on what Sarah Palin thinks is a double dose of win â€“ kind of like hot fudge on chocolate ice cream. The ratings should be phenomenal.
It all starts tonight, on the "Oâ€™Reilly Factor," at 8 p.m. Eastern time on Fox News, with your scheduled first appearance. All the best! And remember, in journalism thereâ€™s no such thing as a â€śmistake.â€ť There are only â€śerrors inadvertently introduced in the editing process.â€ť
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