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Sarah Palin is back on Fox! Why is she reappearing now? (+video)

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(Read caption) Palin is coming back to Fox news for a new gig. Find out what her role will be.
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Sarah Palin’s back! Back on national TV as a regular, that is. Fox News announced Thursday that they’ve rehired Ms. Palin as a paid contributor. Her (undoubtedly triumphant) reappearance is set for June 17 on the network’s morning show “Fox and Friends.”

“I have great confidence in her and am pleased that she will once again add her commentary to our programming. I hope she continues to speak her mind,” Fox News Chairman and CEO Roger Ailes said in a news release.

The former GOP VP candidate and ex-Alaska governor added that the “power of Fox News is unparalleled” and that she’s “pleased and proud” to be rejoining her old team.

If you recall, Fox and Palin publicly parted ways earlier this year. Fox chose not to renew a contract that had reportedly paid Palin $1 million annually for three years.

She’s probably getting paid a lot less than that now, although terms of the contract weren’t released. Still, there had been some grumbling from Fox about the quality, or perceived lack thereof, of Palin’s on-camera work. So what’s changed? Why have Fox and Miss Wasilla of 1984 chosen to rejoin forces?

Here are our initial theories:

A target-rich environment

When Palin and Mr. Ailes parted ways, President Obama had been comfortably reelected and the GOP was in turmoil. The Republicans are still engaged in reassessment, but for Obama the good feelings of November are but a memory.

GOP members of Congress are continuing to raise questions about the fatal attacks on US buildings in Benghazi, Libya, while IRS targeting of conservative groups is big news. Plus, there’s the new NSA spying-on-Americans scandal on top of the AP subpoena controversy and … so forth and so on.


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