Sarah Palin will probably still beat his ratings when she appears on Saturday Night Live in two weeks, but Barack Obama is getting a pretty good deal.
The first presidential candidate to buy up network TV time in 16 years, the Democratic nominee for President is getting primetime airspace at a sub-prime rate.
Obama will reportedly only be paying $1 million to every network that airs his 30 minute infomercial on October 29. So far, both CBS and NBC will run the program. The campaign is reportedly still talking to ABC and FOX as well.
Everything is above board. The campaign is being charged the "lowest unit cost" as mandated by federal law.
Variety show? Drama? Sitcom?
What's it about? Unclear at this point. As the program runs on the anniversary of the stock market collapse which ushered in the Great Depression, the odds are the economy might just be mentioned.
But the address is two weeks out. Who knows what they could use the time for. Just over two weeks ago, McCain and Obama were tied up in the polls at 46 percent each.