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Joe the Plumber now advising the GOP on the economy

Jake Turcotte

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Well, Republicans have been able to stave off Obama's stimulus package so far. But navigating what's next is going to take some real finesse. Outnumbered on Capitol Hill and facing defections by GOP governors, they need a real pro to help them with a game plan.

What to do?

New strategy

Maybe Republicans are following the strategy put forth by the authors of the best-selling book, "Made to Stick."

The premise of the book is that you have to get creative to have a successful message. The more creative it is, the more "sticky" it is. And people remember "sticky."

The authors say that people are much more apt to remember an urban legend (like the one about awakening in a bathtub full of ice only to discover one of your kidneys was stolen by organ thieves) than something more important like, as they cite, a new nonprofit financial strategy.

Household name

That's why, perhaps, congressional aides in the U.S. House didn't ask credentialed economists to attend a strategy meeting today. Or even well-known guys who talk about money like a Jim Cramer or Lou Dobbs.

They're bringing out the big guns. Someone much more well-known. Someone the Republican nominee for president pinned his election on during the final month.

Yep. The former kind of plumber, kind of author, kind of war correspondent is now kind of an economist. Joe the Plumber.

Standing room only?


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