And it's not just this president. People were just as interested in the personal side of President George W. Bush. Just as interested.
For example, whenever a non-newsmaker appeared on "Ask the White House" (the online chat on the White House web site) traffic increased.
When the White House curator discussed ghosts in the White House, traffic spiked. Or when the chef answered questions about food, traffic soared. Whenever Barney the dog was discussed, record traffic was recorded.