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Why cover Obama's hamburger lunch? People like it.

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Simple. People are interested in it. It doesn't mean they aren't interested in TARP or taxes or the situations in Afghanistan and Pakistan. There can be a balance.

Personal

There's a lot of interest in the president's dog. And the Queen's iPod. And where the president and first lady had Valentine's dinner. And whatever Joe Biden has to say.

And it's not just this president. People were just as interested in the personal side of President George W. Bush. Just as interested.

For example, whenever a non-newsmaker appeared on "Ask the White House" (the online chat on the White House web site) traffic increased.

When the White House curator discussed ghosts in the White House, traffic spiked. Or when the chef answered questions about food, traffic soared. Whenever Barney the dog was discussed, record traffic was recorded.

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