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Method to the madness of Carly Fiorina's 'demon sheep' campaign ad?

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Screen grab from Youtube

(Read caption) A still from Carly Fiorina's "Demon Sheep Ad" now making the rounds on Youtube.

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Is Carly Fiorina’s “demon sheep” political attack ad really that bad?

In case you haven’t heard, Ms. Fiorina, former CEO of Hewlett-Packard and ex-John McCain economic adviser, is running for the US Senate in California. Earlier this week her campaign released an ad that depicts former US Rep. Tom Campbell, an opponent in the GOP primary, as a glowing-eyed, demonic wolf in sheep’s clothing.

Initial reviews were scathing, including, we admit, ours. And let’s be honest: The ad really is a cargo ship full of crazy. Words like “purity” and “piety” flash scarily on screen, while a demon sheep falls from a Greek pedestal. Representative Campbell’s tax record is mentioned, and then the demon sheep reappears, this time as an actor wearing what appears to be Sonny Bono’s old sheepskin vest.

The point of the thing is to label Campbell as a FCINO – Fiscal Conservative in Name Only. But even to say that the ad has “a point” is to imply that it has narrative coherence. Which it doesn’t.

Yipee, says the Campbell camp

Campbell’s campaign is gleeful.


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