The fight against childhood obesity has gained new allies. Some 15,000 restaurants from 19 chains have agreed to offer low-calorie, lower-fat meals for children and adults.
J. Pat Carter / AP
When walking into a restaurant, which governs your food choices: taste or nutrition? How about your kids’ choices?
In an effort to increase healthy options for consumers – especially children – 19 restaurant chains have pledged to offer meals that follow strict dietary guidelines, as part of a new initiative from the National Restaurant Association and Healthy Dining.
“We’ve got to change consumer behaviors,” says Dr. Robert Post, deputy director of the USDA Center for Nutrition, Policy and Promotions. “We need to reach people where they ... make food decisions everyday.”
Nationwide, an estimated 10 percent of infants and toddlers are overweight, in addition to nearly 20 percent of 2- to 5-year-olds who are overweight or obese, according to the National Institute of Medicine.
Parents control the food choices for young kids, says Susan Babey, who researches fast food and dietary behavior at the University of California, Los Angeles. “But parents can experience a lot of pressure – particularly when they’re out in public, and their kids express a particular desire.”
Marketing that promotes healthy choices could make all the difference, she suggests.
By volunteering in the Kids LiveWell initiative, restaurants agree to promote – and market – nutritious menu items, display nutrition facts, and offer meals that meet detailed dietary criteria: