The standoff between DirecTV and Viacom risks accelerating the move away from television to iPads and smart phones – and the expectation of access to content anywhere, anytime.
As a result, some 20 million subscribers are without channels ranging from Comedy Central to MTV, Nickelodeon, and Spike TV. Both sides have taken to the Internet in a free-for-all blogfest, as each blames the other for the blackout.
But the corporate brawl over how much the satellite firm should pay the cable firm is, well, fussing with the deck furniture while the proverbial ship sails into ever rougher waters, say media analysts. Meanwhile, the real risk is that customers, with an ever-increasing menu of entertainment options, will simply move on.
As one customer recently tweeted: "Watching @Viacom and @DirecTV is like watching Titanic passengers fighting over the last salmon roll. YOUR MEDIUM IS A SINKING SHIP."
This dispute will only make the ongoing media transition move more quickly, says Fordham University media professor Paul Levinson, author of “New New Media.” Consumers don’t care where their content comes from, he says, noting that all the various new media from iPads to smart phones are working together to make access to favorite content available anywhere, anytime. “All this is doing is speeding up the convergence that is already under way,” he adds.