To each American generation, its Superman. But will audiences get what they need from another spandex-clad, costumed, immigrant superhero in this summer's 'Man of Steel'?
As the new Superman movie “Man of Steel” prepares to land in theaters this weekend, it’s easy to wonder if, indeed, audiences really need yet another spandex-clad, costumed superhero in a big budget summer movie.
But, as fans and pop culture pundits are quick to point out, Clark Kent and his nearly invincible alter-ego are the first, the biggest, the granddaddy of superheroes – and one that retains an enduring appeal for each generation.
The character's basic story doesn't change over time, says Brad Ricca, author of “Super Boys,” in an e-mail, “but its place in our collective cultural mindset does.”
Studios understand the need to freshen up a franchise, points out Ricca, who teaches at Case Western Reserve University in Ohio. "There is a kind of dark marketing origin to these endless new versions of Superman," he acknowledges, but "the end result is that each new generation gets a new version that they can claim as theirs.”
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