"Rarely do Asians get to see themselves in starring roles on western television, or outside of a fictional lens that might poke fun at their heritage, their families or their sexuality."
But there are conflicting reports on how Lin's success is playing in China.
China's love affair with the NBA took a big jump with the arrival of Yao Ming in the late 1990s. And since Yao's retirement, some of that attention shifted to Yi Jianlian, now the Asian nation's only NBA player. But Lin is now gathering legions of fans in China, too. The AFP reports that China's state television CCTV even adjusted its NBA schedule, broadcasting New York's win over Minnesota Sunday and announcing it planned to show more Knicks games this week.