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KFC aims to double revenue in Africa by 2012. The colonel would be proud.

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But Kentucky's most famous acronym export is just one American haute couture icon among many that are making big moves into Africa, starting with the bubbly beverage that quenched thirsts at Okinawa before it stared down Communism: Coca-Cola.

Atlanta's most syrupy offering plans to spend $12 billion increasing African coke consumption.

"We go to every town, every village, every community, every township," a top official told Business Week.

Then there's Walmart. Earlier this fall, the world's largest public corporation bought a majority share of Massmart, the biggest retailer in Africa, with plans to bring the big box to Africa's biggest cities.

"Walmart's offer is going to spark other interest," David Shapiro of Sasfin Holdings Ltd.’s securities unit in Johannesburg, South Africa, told Bloomberg News as the buy unfolded.

Last business frontier

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