One poll circulating in the British press showed that 78 percent of women surveyed would most treasure a love letter or poem. In China, while11.3 percent of respondents said some sort of handmade gift is their favorite, an equal 11 percent reported a preference for diamond jewelry.
Toussaint Kluiters/United Photos/REUTERS
Yet another holiday approaches, and so too another demand on the wallet. In these tough economic times, the pressures are so high that American talk shows are even inviting experts on to discuss inexpensive ways to show your partner you love them this Valentine’s Day.
A study by the British dance event Move It, which asked 500 men and women about their attitudes toward romance, found that what women would most like to hear is: “Would you like to dance?”
Another poll circulating in the British press called the Lindt Lindor “Code of Modern Chivalry” report showed that 78 percent of women surveyed would most treasure a love letter or poem.
And in China, where Valentine’s Day became popular with young Chinese about 10 years ago, displacing a traditional Chinese version on July 7 that had never been very widely celebrated, one poll asking about favorite Valentine’s Day gifts showed that 59.1 percent said “the love that comes with the gift is the most important.” (Of course, while11.3 percent said some sort of handmade gift is their favorite, an equal 11 percent reported a preference for diamond jewelry.)
Have we all the sudden become hopeless romantics? Jennifer Hughes, an assistant professor of religious studies at the University of California, Riverside, says there might be some external factors at play. “Difficult economic times change the meaning of romance,” she says. Gestures might take on more meaning when the ability to buy “things” is diminished.