Alexandre Fernandes and Ana Ester Rossetto left Santa Catarina for graduate study abroad – in the new fields of ecological and economic innovation. They recently returned to found KCA Consulting, to serve Rio de Janeiro companies interested in the redesign of industrial processes that achieve 100 percent recycling, the “Cradle to Cradle” concept developed by Michael Braungart and William McDonough. ”I found the pieces of my puzzle, what I want to do for the rest of my life,” Rossetto revels. The couple sees Petrobras, Casas Bahia, Brastemp, and Carrefour as potential clients, capable of implementing reverse logistics such that consumer product and industrial waste don’t end up in Rio’s new landfill site, in Seropédica.
A sense of personal mission often provides the unflagging energy needed to overcome the many obstacles to successful readaptation.
Some returnees do get out their suitcases again. “The carioca’s tolerance with the pig sties made out of public spaces, the urban chaos, the noise and power outtages that I never experienced in the four years I lived in the US and that still occur too often,” bring doubts to mind, admits Robson Coccaro, a musician.