My comments here focus on television, a mass medium of tremendous importance in Venezuelan culture and everyday life. This is the television landscape in terms of average daily shares, i.e. the percentage of television sets in use tuned to each network or group of networks:
Venevision+Televen: 40-45 percent.
Cable: 30-35 percent.
State channels: 8-10 percent.
Globovisión: 4.5-6 percent.
Others (as defined by A.G.B.): 8-10 percent.
Oppositional network Gobovision’s mere existence serves as the perfect example to counter those who criticize compromised speech and press freedoms in Venezuela. But given its small share, Globovisión is not nearly as damaging to the government as many would like to think, or as the government conveniently contends. Moreover, while Globovisión provides conversation pieces for antichavistas it does not reach many of those Venezuelans that the opposition would like to convince of an alternative to chavismo or now, “madurismo.”
Ten years ago, analyses of Venezuelan television based on ownership patterns were telling of polarized content. Today, such assessments are limited and misleading. That the sum of state television outlets has a share of only 8-10 percent is not the whole story. Why? Because assuming that the private media are oppositional or that they give voice to dissidence is simply wrong.
It is necessary to ask: How much of the content presented by the two privately owned networks, that together have a share of 40-45 percent, is oppositional to the government? After the enactment of the 2005 media content law (Ley Resorte) and 2007 non-renewal of RCTV’s license, what content do Televen and Venevision broadcast out of fear? What do they not broadcast also out of fear?