A fish exporter says he is now buying fish from the southerly island of Fukuoka, which is some 550 miles from Tokyo, "because it’s the only way I can do business,” says Shimpei, who exports to the US and asked to be identified by just his first name.
He usually works out of Tsukiji in central Tokyo, the world’s largest fish market. “Next week I’m heading to Korea to start sourcing fish from there. We have to do whatever it takes,” he adds echoing the sentiment that many fishermen have taken on.
“At Tsukiji, daily sales are down about 60 percent. At the worst stage, it was 80 percent. I’ve heard of about 10 wholesalers who have just given up and closed down their businesses – they felt there was simply nothing they can do,” says Shimpei, who was reach by phone in Fukuoka. Many others are just hanging on and hoping that things will eventually improve.
Some fishermen say they feel heartened that Japanese chefs at US restaurants are explaining to customers that their fish comes from areas of Japan not affected by radiation.
“There are many fundraising events for the disaster going on at their restaurants and they’re making a real effort to use Japanese fish for them as much as possible. However, many of our Chinese and Korean customers in the US are simply boycotting Japanese fish altogether.”
Business is down about 20 to 30 percent, says Shimpei, "but we’re lucky because of the support we’re getting from US-based Japanese chefs. I’m hearing exports at some companies are down 70 to 80 percent.”
According to Shimpei, for the companies exporting to Asian markets such as Hong Kong, China, Singapore, and Thailand, it’s even worse. “At least in the US, businesses basically follow the guidelines. In those markets, they don’t want to hear explanations that the fish comes from safe areas and isn’t affected by the nuclear problem – they just won’t touch it.”