Gillard came to power in mid-2010 after deposing Mr. Rudd, who was trailing in the opinion polls. But she has been even less popular than him, and Rudd, who expressed anger at being ousted, challenged her for the leadership of the ruling Labor Party and role as prime minister. A vote Monday by Labor MPs, who elect the leader, resulted in 71 votes to Gillard and 31 to Rudd.
Ever since Gillard came to prominence as Labor’s deputy leader in 2006, attention has focused on her female attributes, or perceived lack of them. One newspaper profile featured her sitting in a spotless kitchen with an empty fruit bowl. She was quoted as saying she was “bloody hopeless” at cooking anything other than toast.
Attention also focused on the fact that she was unmarried, with no children. A parliamentary opponent accused her of being “deliberately barren.” After she became prime minister, her partner, Tim Mathieson, moved into the official Canberra residence with her. Her personal appearance – hairstyle, dress sense, even the length of her earlobes – were scrutinized even more closely and commented upon.
John Wanna, another ANU political expert, says there was a “huge groundswell of support” for Gillard initially, with many Australians delighted to have a woman in the top job. But she soon plummeted in the polls. While some of her policies – such as introducing a tax on carbon emissions – have been unpopular, and commentators say she failed to communicate them effectively, some believe she has been given a harder time because of being a woman.
When floods devastated the state of Queensland last year, for instance, Gillard was criticized for not showing enough emotion. Protesters who staged a demonstration in Canberra against the carbon tax waved banners stating: “Ditch the witch.” She was vilified for reneging on a campaign promise not to introduce the tax, with some critics branding her “Juliar.”
Male politicians have abandoned campaign promises without being so bitterly condemned, notes Professor Wanna. “I think going back on her word, and maybe this is a gender thing, really played badly for her,” he says. “People thought they could trust her because she was a woman. People don’t like a woman, in particular, lying.”