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Billboards proclaiming "Pyeongchang 2018/New Horizons" greet visitors as their buses twist and turn through the countryside leading to the sweeping slopes where most of the Olympic-quality sporting infrastructure is already in place, just waiting for the International Olympic Committee (IOC) to proclaim Pyeongchang the winner this July.
"New Horizons expresses ... the growth of Olympic sports in Asia," says Lee Ji-hye, a woman from the Pyeongchang winter Games bid committee, showing a visitor around the first of three proposed sites.
It's a complex called Phoenix Park, owned by the Bogan Group, which is a subsidiary of Korea's largest conglomerate, the Samsung empire. Samsung's chieftain, Lee Kun-hee, happens to be a member of the 110th International Olympic Committee making the final decision.