Fantasy football fans: Do you know where your favorite apps are made?
Last season’s popular Facebook fantasy football app was developed in Karachi, Pakistan, a city known more for its chronic ethnic and sectarian bloodshed than football.
Gridiron sports fans are famous for their love of statistics and trivia surrounding their sport. One bit of trivia they might not know, however, is that last season’s popular Facebook fantasy football app was developed in Karachi, Pakistan – a city known more for its chronic ethnic and sectarian bloodshed than football scraps.
The app, called Game Day Pick ‘Em, allows NFL devotees to pick teams and compare their results with friends and leading TV analysts. Game Day Pick ‘Em – a major hit in the US and quiet profitable for the startup that created it – is just one example among many of a small but increasingly vibrant software industry here.
Long in the shadow of their more illustrious counterparts in India and East Asia, Pakistan’s software industry is today making strides thanks in part to the rise of mobile and social media led gaming. And it’s a boon for the country’s fragile economy.
Pakistan’s IT industry’s global share is currently estimated at $2.8 billion, according to the Pakistan Software Export Board, and that includes a global sales revenue of $1.6 billion. Over 30 small studios, concentrated in Islamabad, Lahore, and Karachi, are now mainly devoted to developing games for Facebook or smart phones.
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