It's also evidence of how mainstream the settlement movement has become in Israeli politics. Ayalon's video largely mirrors that of an earlier video for the Yesha Council, the main lobbying voice for the settlers, and was directed by the same man. Jeffrey Goldberg, a self-described Zionist at The Atlantic, summarizes Ayalon's point as "the West Bank belongs to Israel now and forever" and writes that "The Israeli Foreign Ministry is now part of the settlement movement."
To be sure Ayalon, an energetic Twitter user, appears to have taken issue with that characterization on his feed in a lively debate between him and Mr. Goldberg. When Goldberg writes "Your entire project is designed to legitimize Israel's hold over the territories forever," Ayalon responds: "I ask you again. where in the video is this stated, even implicitly."
The video is at the bottom of this post, so watch it and judge its intent for yourself. In my judgment, Goldberg certainly has a point, and the overall thrust of the presentation appears to be making the case that Israel should not give up any more land.
Ayalon argues that the territory seized at the time "are not 'occupied territories' but rather 'disputed territories,'" since there was no clear sovereign power at the time, and certainly no legal state of Palestine.