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As London quiets down, British bask in a post-Olympic glow

London 2012 gave Britain a patriotic boost – not to mention spectacular results at the medal table. Not everything, though, was as rosy as hoped.

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The Olympic flag is handed from London Mayor, Boris Johnson, left, to the International Olympic Committee President Jacques Rogge, during the Closing Ceremony of the 2012 Summer Olympics, Aug. 12.

Jeff J Mitchell/AP

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Evenings at The Empress, an upmarket pub named after Queen Victoria’s Raj-time rule of India and located in London’s East End, suddenly seem a little hushed.

That is partly because it is August, and many of the pub’s regulars are on holiday. But it is also in contrast to the flood of customers the Empress fed and refreshed during the London 2012 Games, which centered on the Olympic Park, a 30-minute stroll away.

As the London Olympics fade into memory, the Empress, like other businesses in the area – and the country – is tallying what impact the Games might have on trade in the longer term.

There is no doubt that the 2012 London Olympics were a spectacular success. Team GB enjoyed its best performance in more than a century, coming third in the medals tables. Despite a last-minute security debacle, the event was well run and peaceful, the crowds charmed by the troops who stepped up to fill the gap. There were even moments of non-sporting brilliance, foremost among them a dazzling opening ceremony

But questions are inevitably being asked about what, if anything, all this might add up to in the longer term.

“I think the Olympics will have made a difference,” says Georgia Larcombe, the Empress’s manager. The area has been spruced up, transport links have been improved. And many visitors, both Londoners and foreign tourists, who might never have considered making the trek to this part of the capital, will now consider coming back, she reckons.

“If the area doesn’t stay as pleasant as it has been made for the Olympics we will have been let down,” she adds.

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